November 19, 2014

FLO Cycling - Feeling and Data Based Comparative Product Reviews

Every day we rely on comparative product reviews to help us make product selections.  Whether it's from the general public on or from a professional company, we use the info to help us in the decision making process.  

Apple or Orange?

When someone asks to review our products for a comparison, I am always happy and worried at the same time.  Comparative reviews normally take one of two forms.  They are either feeling based or data driven.  Feeling based reviews are based on things that are subjective and can't be measured and data driven reviews are based on things that can be measured.  When you are reading comparative reviews on a product here's a list of things to keep in mind so the review stays honest.

Feeling Based Comparative Reviews
Feeling based comparative reviews are great because you get a personal account on someones feelings about two similar products.  Since feelings are subjective, so are feeling based comparative reviews.  If you keep this in mind and take things with a grain of salt, you can get a great idea about a product you are interested in.  

How do you feel?

There are however things to watch out for when reading a feeling based comparative review.  If it's feeling based then it needs to stick to feelings.  A good example would be stating one wheel is faster then another because it feels like it is.  Velocity (speed) is not a feeling it's a physical property that is measurable.  In fact humans cannot feel speed at all.  It's a combination of senses that allows us to perceive speed.  Flying in an airplane is a good example.  If you are in the middle of the plane and cannot see outside (no visual input) you really have no idea how fast you are going.  If you are sitting in a window seat you can see how quickly the ground is moving and therefore get a "perception" of the speed.  In my opinion, any feeling based review that makes a claim about something measurable that hasn't been measured is questionable.  Here are a list of measurable things that a reviewer should not claim in a comparative review if they have not been measured.

"Wheel A feels lighter than wheel B." - Lighter refers to weight which is measured in grams.

"Wheel A feels faster than wheel B." - Faster refers to velocity and is measure in meter/second.

"Wheel A accelerates better than wheel B" - Acceleration is measured in meter/second^2

"Wheel A is smoother then wheel B" - Smoother refers to friction and is measured in grams of force.

"Wheel A feels stiffer than wheel B" - Stiffness is measure in grams of force.  Note: Stiffness is commonly misunderstood.  Wheel stiffness can be measured laterally, torsionally and radially.  It's also important to take frame stiffness into consideration when evaluating a wheels stiffness.  Slowtwitch wrote a great article about wheel stiffness if you want to read more about it. 

If a company like ours were to make a claim that "our wheels feel like the fastest wheels in the world... so they are", people would shoot holes through the claims.  Even though reviewers are normally third party individuals it doesn't make their claims valid.  Good reviews will avoid this language.  Make sure you watch out for it.  

Data Based Comparative Reviews
Data based comparative reviews give us a lot of details that normally validate manufacturers claims.  Good comparative reviews detail the testing protocol and display the results.  The reader can then use that data to help them make a decision.  

Is A faster then B?

Data based reviews can also get off track if they are not careful.  Sometimes you will see a data based comparative review recommend a product because it is faster or lighter then another product.  In my opinion this can be misleading.  If you look at our front wheels, our FLO 90 is the fastest wheel.  Naturally you would think this is our best selling wheel since most of our customers are focused on increasing their speed.  The truth is the front FLO 90 accounts for about 5% of our front wheel sales.  The reason for this is most riders will have a harder time controlling the front 90 in all wind conditions, so the front 60 makes a better "do it all" front wheel because it ends up being faster for your average rider.

Anytime a data based review recommends a product simply because one data set is better then another, be cautious.  Make sure you take all elements of production selection into consideration, even the feeling based ones.  

Using Comparative Reviews
Every day I am asked to recommend a wheels to someone.  People present any combination of information about riding style and intended use.  Someone may want the fastest, lightest, stiffest, wheel for racing, and other may want a small performance improvement for weekend riding.  Each recommendation is as unique as the person it's made for.  I do my best to use a combination of feelings and data to make the best recommendation possible.  When you are reading reviews to help you with your next purchase, make sure feeling based comparisons compare feelings, and data comparisons stick to the data.

Take care,


November 10, 2014

FLO Cycling - What I've Learned from My Time in a Wind Tunnel - Part 2

This article is a follow up to last weeks article FLO Cycling - What I've Learned from My Time in a Wind Tunnel - Part 1.  I suggest reading the previous article before you read this one, especially if you want a bit of background on wind tunnels.  Here we go with the rest of the lessons I've learned.

Lesson Three: Should We Test Products Alone?
This lesson really depends on what you are testing.  When testing wheels you are faced with the question of testing the wheel by itself, with a bike, with a bike and rider, etc.  There are literally endless possibilities and each is unique.  Someone with shaved skinny legs will affect the air flow around the back wheel in a different way than someone with thick hairy legs.  Is there a water bottle on the bike?  If so, what shape does it have?  Is it a TT frame or a road frame and who makes it?  The list goes on and on.

Different people have different opinions but personally I like to single out wheels by themselves.  I feel I can get a better understanding of what is going on with the wheel.  That’s not to say that testing additional features is bad.  To be honest, it makes a lot of sense, but I feel because of the number of options, specific testing is best done with individuals and their gear.  I don’t think it’s fair to add a frame and rider and then assume that it works for everyone.  I think it gives us an idea, but I don’t think it’s the answer.  

You do have to take things into consideration when you test items individually.  A wheel is part of a system.  So without the system the results will be different.  Remember the discussion about what the air sees.  The wheel on the back of the bike sees the air differently than the wheel on the front.  Additionally, when the air gets to the back wheel it has already passed the front wheel, the bike and the rider.  Air that was laminar (traveling in a smooth flow before it interacts with anything, aka clean air) can now be turbulent (air that is not traveling in smooth flow pattern, aka dirty air).  Clean air and dirty air modify the drag of an object in a large way.

This matters because reducing drag is about saving time.  If the drag is reduced more when a wheel is tested by itself than when a wheel is tested on a bike, the calculated time savings are exaggerated.  I don’t think this is deceitful if it’s clearly spelled out.  We openly admit to calculating time savings by testing wheels by themselves but will also tell you that you have to test the whole system (you included) to get an accurate answer on time savings.  

Again, for me it comes down to clearly stating what you are doing.  If you make it clear, the reader understands what is going on.  

Lesson Four:  Attachment and How you Sweep
First we have to discuss attachment.  Watch the video below for an explanation.

Now that you understand attachment, let’s talk about how it works in practice.  The longer the air stays attached to a wheel as you sweep it through yaw angles, the more you will reduce the drag.  Attachment is a good thing.  If I start a wheel at 0 degrees yaw, I can assume that the air is attached on both sides of the rim until it hits the spokes.  As the yaw angle increases, we eventually get to the point where the flow detaches.  Let’s assume that the flow detached at 15.3 degrees.  It would make sense that if we moved the wheel back to 15.2 degrees the air would reattach.  However, it doesn’t.   It’s a fact that once the air detaches, it take longer to reattach when going back in the opposite direction.  

So why does this matter?  Well, how do I report my results?  Do I start the test at 0 degrees and sweep it through different yaw angles until the air detaches?  Or, do I start the test with the flow detached and sweep it until the air attaches?  The first option would give me a better result than the second.  The best answer is to sweep in both directions and take an average.  In the real world we experience a number of different situations and the average seems like a fair approach.  

I learned this after talking to some people much smarter than I am.  Swaying the results can make a big difference so make sure you ask the question if you don’t see it spelled out.  Our most recent results do not include an average because we didn’t run full sweeps.  I wish I had read this article before I made my last trip =].  The next time we will take an average.  

Lesson Five:  Small Things Can Make a Really Big Difference
The last time we visited the A2 Wind Tunnel we tested a number of different tires.  While testing we noticed that the same tire put on in the reverse direction can make a big difference in the drag.  Why? I’m not quite sure.  I can see a couple of grams but this was way more than couple.  Up to 20 grams for our tests and the guy running the test had seen far worse.  

Tire pressure is another factor that makes a difference.  We have not extensively studied tire pressures but we plan to in the future.  I’ve heard through the grapevine that 90psi is the magic number.  In the wind tunnel I am sure it’s pretty accurate but what happens on the road with different rider weights may be a different story.  We are working on a new testing protocol which, I will talk about later.  

If I had to take a guess at why small things like tire direction and psi make such a big difference I would say it's the tires shape.  Increasing or decreasing tire pressure changes the shape of the tire and each tire leaves the mold looking a little different than the next.  This may explain the difference in drag from one side of a tire to the next.  

Make sure when you are in the wind tunnel to look for the little things.  It may save you from scratching your head.  Then again it may have you scratching your head even more.

Lesson Six:  What’s the Equation to Solve for a Fast Wheel?
Science can be broken down into two categories.  The first allows you to develop a mathematical formula so that you are able to predict results and see changes before you perform the experiment.  The other category does not allow you develop a formula.  The only way to get more info on a topic is to perform more experiments.  A part of aerodynamics falls into this category.  There are equations in aerodynamics but there isn’t one that allows you to solve for a shape with the least amount of drag in various conditions.  Therefore you have to test each shape you design to see how it performs. 

Lesson Seven:  Black Magic
Since there is no equation that solves for the fastest wheel, and small things make a big difference, a lot of what we do in a wind tunnel is guess and check work.  That’s not to say that general rules don’t apply. People with experience can predict behaviors with a high degree of accuracy.  There are however things that seem like black magic.  

The Continental GP 4000 S II tire is a good example.  It’s a very fast tire when tested but understanding exactly why is very difficult.  Modeling the surface of a tire in CFD is very difficult so testing plays a big role in tire design.  Sources have told me that even the engineers at Continental aren’t exactly sure why the tire is so fast.  I don’t want to say they got lucky because a lot goes into designing a product.  However, I do believe you can have a very fortunate educated guess.  

Spokes in wheels are another example.  There have been a number of studies on spokes but they are very hard to completely understand.  The air leaving the spokes is much different than the air entering the spokes and understanding how that works is nearly impossible.  Speed changes, yaw angle changes, dirty air, it all adds up.  

There are people working on these difficult areas like Matthew N. Godo at Intelligent Light.  He’s doing amazing work.  We interviewed him a while back if you are interested in reading about him and his work.  

That’s a Wrap
Wind tunnels are amazing places and we will continue to use them when we design products.  I do however feel that real world testing will change as technology evolves.  We are currently developing a new testing protocol that we believe will make testing in the real world very accurate and more accessible to the general public.  Since wind tunnel time is so expensive ($600-$900/hour), the general public does not readily have access to them.  In order to understand more about aerodynamics I think it is important to collect as much data as possible and our new testing protocol plans to do that.  We will have more on this shortly.  
Thanks for reading my thoughts.  If you have any questions about them please let me know.

Take care,


November 3, 2014

FLO Cycling - What I've Learned from My Time in a Wind Tunnel - Part 1

The first time Chris and I visited the A2 Wind Tunnel we were under that assumption that testing a wheel was a simple as placing it in the wind tunnel and reading the results.  What we didn't know was that there a large number of things that can alter the results.  We also didn't really know how to perform a wind tunnel test since there is no standard way to test a wheel.  Each company defines their testing protocol.  After getting over this initial learning curve we've done our best to define how we test wheels so that it's clear to who ever is reading the results.  I wanted to write this article to discuss the things I've learned through experience.  This will be part one of a two part series.  If you ever find yourself in a wind tunnel or you are reading wind tunnel results, the lessons below may help you bypass some of the learning curve I went through.  

First Up, A Little Background.  How a Wind Tunnel Works
A wind tunnel has a testing section which is not connected to the rest of the wind tunnel. The brown section in the picture below is the testing section. 

The brown irregular shaped section of the floor is the testing section.

The reason it is not connected is so that it moves freely as the air passes over the test object.  Good wind tunnels use test sections that have 6 degrees of freedom.  If you are unfamiliar with what 6 degrees of freedom means, I've created a short video to help you understand.

In order to measure the force created by the moving air (drag force), the test section houses a number of force sensors.  When the test object is mounted to the testing section it enters the air stream.  As the air interacts with the test object it creates forces that are transferred to the free moving testing section and read by a computer.  The computer records the measurements gathered by the force sensors and then computes the drag.  It’s also important to note that anything on the test section will change the results.  For example, if you were standing in on the test section with your wheel you would change the drag.  Even a mouse would have an effect.

Lesson One: The Truth about Tare
When testing objects in a wind tunnel you need to hold them in place.  A bicycle wheel - in our case - needs to spin, so something that looks like an upside down fork is used.  That "upside down fork" will also create drag.  This additional drag is called "tare".     

Definition of Tare - "an allowance made for the weight of the packaging in order to determine the net weight of goods.”

Since weight and drag are both forces they can be replaced.  The package weight is equivalent to the drag produced by the mounting fixture.  

The picture below should help with a visual.  

The wheel is mounted to two metal uprights using bolts and nuts.
Well this raises an obvious question.  When we test our object do we remove the drag created by the mounting fixture?  The quick answer is yes, but you have to think about it for a minute.  Let me explain why.  When you test cycling products in a wind tunnel you run them through a sweep.  This means that you turn the object in the airstream to simulate air hitting the object from a different angle.  When the object is straight into the airstream we are at angle 0.  If we rotate 5 degrees we say the wind is hitting the object at a yaw angle of 5 degrees.  The pictures below will help with a visual.  

At 0 degrees the air sees all of the mounting fixture.  Note: When I say the air “sees” something I mean that it is in the path of the air.  For a visual example think of someone squirting you with garden hose.  When the water hits you it "sees" you.  If you were to stand behind a wall blocking the water from hitting you, the water would not "see" you.  When testing a wheel like a disc, one of the sides of the mounting fixture moves behind the wheel as you increase the yaw angle.  If you were to turn the wheel 90 degrees into the air stream, one half of the fixture would be directly behind the wheel and out of sight of the air.  Removing the tare here isn’t entirely a fair representation because when you run the mounting fixture by itself the disc is not in the way.  This leaves you with the option to calculate the drag created by the mount by testing it alone in the tunnel.  These drag values can then be subtracted from the drag value of the object you are testing.  

So we are left with a bit of a dilemma.  If we remove the tare we can potentially make the wheel look better then it is.  If we don’t remove tare then we potentially make the wheel look worse then it is.  The best way in my opinion is to clearly explain what you have done and make sure you keep it standard for each test.  Don’t treat the base line wheel any different then the wheels you're testing.  If we compare apples to apples and it’s explained, the reader has a clear picture of what's going on.  I encourage those testing to spell out their testing protocol.  As a company, we chose to remove tare.  That being said, I don’t think one is necessarily better then another unless you plan to change the mounting fixture.  

When you are reading future wind tunnel data or heading to the tunnel on your own, make sure you keep this in mind.

Lesson Two:  When and When Not to Compare Data
Wind tunnels are great for comparative studies.  Testing one wheel versus another with the same testing protocol gives us a good indication of which creates less drag.  The same would apply to one person riding a bike in two different positions.  This is why wind tunnel fitting makes a lot of sense.  The rider is continually tweaked and the results are compared.  Eventually you find a fast, comfortable and efficient position that is optimal.  

Wind tunnels are not good when you compare results from two different studies or you look at the results from someone else and assume they will work for you.  It’s a known fact that the best aero helmet on one person may be terrible on someone else.  Don’t get caught up in the marketing.  If you keep in mind that a wind tunnel should be used for comparisons you will be able to weed through a bunch of the marketing.  For more on wind tunnels used for marketing, feel free to read my blog article.

That's it for today.  You can check out Part II here.  You can sign up for all of our blog content by signing up in the box at the top right of this page.  Please feel free to comment and ask questions below.

Take care,


October 27, 2014

FLO Cycling - Smelling Good Naturally - An Interview with Joshua Traboulsee from The Best Deodorant in the World

As athletes we spend a lot of time looking after our bodies.  Training programs, diet, coaching advice, bike fits, etc.  After doing all of that, have you ever thought about what you put "on" your body?  

A few years ago a good friend from university (that's college in Canadian) called to tell us about a health scare he had.  Joshua said he had found two large masses in his upper chest near his armpit.  While doctors wanted to operate, no one knew if it would fix the problem.  Joshua and his wife Margaux took matters into their own hands.  They evaluated all of the products they used and the foods they ate, and decided to rid their life of toxins.  With the issue being so close to Joshua's armpit ,they wanted a deodorant that was toxic free.  Finding a good solution was a real challenge and it led Margaux to create her own deodorant for Joshua.  Now several years later they have an amazing product and a company that is growing like crazy.  

I invite you to read the interview below to learn more about what you are potentially putting on your body and how it may affect you.  I've been using the product now for some time and love it.  Anyone who is interested in the product can get a discount offered by Joshua with the discount code "flo10" at  

On to the interview.  

FLO:  Why is your deodorant the “Best Deodorant in the World”? 

Joshua:  Funny thing is, we didn't name it.  Before we were ever a company, our fans began calling it that and it kinda stuck when we became a company.  Since then, we have yet to encounter any other all natural, 100% organic, certified toxin free deodorant that can compare.  We're always looking to improve so we constantly test other products to make sure we truly are the best.  

FLO:  How does you deodorant make a difference in my life?

Joshua:  Using a natural deodorant isn't going to make a difference in anyones life.  The only thing that can actually make a difference is making the conscious decision to start eliminating junk from our diets and life.  Using a natural deodorant is only one part of the equation. 

However, I should share why we created this in the first place.  About 5 years ago I developed two large lumps in my upper right chest near my armpit.  Every doctor we saw just wanted to operate and cut them out.  I was not really a fan of that so we used this as a sign to clean up our lives.  We started eliminated all the toxins from our life... food, personal care, cleaning products etc.  Only problem was I couldn't find a natural alternative for my old spice that would work.  So my beautiful wife Margaux did what any loving wife would do, and started formulating in our kitchen.  It took two years to come up with a perfect blend.  

FLO:  What ingredients are in the deodorant?

Joshua:  Even natural ingredients can be dirty or tainted with GMO's so we've spent a lot of time building relationships with people around the world so that we can ethically source 100% certified organic ingredients. 

Here is why our product stands out:
  • 100% Organic Product
  • 100% Vegan Product
  • Certified Toxin Free
  • Certified Do-No-Harm
  • Certified Non-GMO
  • Ethically Sourced and Harvested 
  • Fair Trade Product
  • Certified Cruelty Free

Ok, so what do we have in this?  All of our ingredients are either fair trade or ethically sourced.  
  • Certified Organic Extra Virgin Coconut Oil
  • Certified Organic Extra Virgin Unrefined Shea Nut Butter
  • Certified Organic Candelilla Wax
  • Certified Organic Unrefined Cocoa Nut Butter
  • Certified Organic Bentonite Clay
  • Certified Organic Arrowroot Powder
  • Certified Organic Pure Hemp Oil
  • Certified Organic Apricot Oil
  • Certified Organic Pure Essential Oils
  • Aluminum Free Baking Soda
  • Magnesium Hydroxide 
  • Activated Coconut Charcoal
  • Love and Passion

FLO:  What do the ingredients in traditional deodorants do to my body?

Joshua:  Deodorant is one of those things that most north americans use Every Single Day YET, the vast majority of us are still unaware of the hidden dangers in these ‘off the shelf’ deodorants.  The worst part is that we continue to use these potentially dangerous chemicals on our underarms to reduce sweat and odor.  I could literally go on for a long time about this so I will share what I feel are the FIVE most important deodorant toxins to avoid.  

  1. The FIRST toxic ingredient that we should all be avoiding in antiperspirants and deodorant is Aluminum.  This METAL is used to help block the sweat from escaping the pores of our body.  First of all, there is nothing wrong with sweating, just smelling.  So maybe try to avoid antiperspirants in the first place.  So just how bad is aluminum for us?  Well, It has been linked to Alzheimer’s disease and breast cancer in women.  There have been several studies conducted that show a link between increasing antiperspirant use and the raising rate of female breast cancer and even prostate cancer in men.  The craziest part is the FDA has not even committed to labeling aluminum a “carcinogen” yet. Apparently there have not been enough studies.
  • The SECOND toxin we all should be aware of is a little thing called “Parabens”.  These sneaky little synthetic preservatives are found in deodorant as well as many body care products.  The scary part about these little toxins is that the CDC recently performed a urine test of 100 random people and discovered that ALL 100 people had been contaminated with parabens. Remember, these were people rubbing things on their skin, not ingesting the product.  It shows us just how quickly these things enter our system and begin causing damage.  The damage Parabens cause can disrupt our hormone balance which leads to children hitting puberty at a much younger age PLUS it increases the risk of hormonal cancers.  Also, Parabens have been linked to birth defects and organ toxicity.  
  • The THIRD toxin to watch for is “Propylene Glycol”.  This bad-boy is a petroleum based material that is used to soften cosmetic products.  It is a product of choice because it is so cheap to obtain. Honestly, how bad can Propylene Glycol be?  Well it has been shown to cause damage to our central nervous system, heart and liver.  To scare you even more, this nasty chemical can be found in a ton of the food we eat, so beware of what you put in your mouth.  
  • Numero FOUR.  An ingredient that is used in cosmetics, fragrances, plastics (toys and such included), body care products, medical stuff and of course deodorant is Phthalates.  These nasty little toxins are typically used to dissolve other ingredients to make a better consistency. PROBLEM is, they have been linked to some pretty serious health issues in men, women and CHILDREN!  You know, things like birth defects.  Also they will create cell mutation and disrupt our hormone receptors.  
  • Number FIVE.  How do most of these off the shelf deodorants kill odor so well?  With this PESTICIDE (yes this is actually classified as a pesticide by the FDA) called Triclosan.  You can find this dirty-bird in everything from deodorant to antiperspirants to soaps to hand wipe and the list goes on.  Oh yes, you should also know that this is also classified a CARCINOGEN by the Environmental Protection Agency.  We’re finally seeing some companies remove this, but not near enough. That should shed some light into why it is so important to use a natural deodorant on your body.

FLO:  For athletes is this stuff going to last?  I don’t want to stink eight hours into an Ironman.

Joshua:   Going natural comes with with its pluses and minuses.  If I am out swimming, biking and running for 8+ hours straight it is not going to hold up unless it is full of unnatural toxins.  However, for anyone exerting themselves to that extreme I can't imagine that your body odor is on the top of your mind.  Pretty sure when you are finished you're not going out to dinner or a gala, I'm thinking that when you're done you are crawling into a hot bath and passing out.  

We have many athletes who use our product and they love it.  Mind you with natural products you may need to reapply depending on where you live, what you do, your diet and other factors.  

For everyone who is realizing they should be moving towards a more natural alternative then you can't go wrong with this.  

Frankly if it was me and I wanted to smell good during my ironman I would just use some toxic junk for the day and go back to using my safe natural deodorant the rest of the time.  

FLO:  How and where do I get your deodorant? 

Joshua:  Over 94% of our customers are online and simply order it from our site - - while others pick it up from a local store.  Ordering online can save you a ton especially if you order multiple months.  Also, we offer a 'No Questions Asked 90 Day Money Back Guarantee' for all our products.  So there is no risk.  When you head over there you can use this Promo Code which will save you upwards of 60% off your order (depending on what you order) “flo10”.

FLO:  I’ve never used a deodorant like this before.  Can you offer some advice on how to apply it and how much to use?

Joshua:  Think of it like a body butter.  Just put a little on your fingers and rub it in to your pits.  Any excess just rub into your hands, behind your knees, etc.  It is great for your skin so rub it anywhere you want.  
We've had a few people ask for an applicator stick but we found it doesn't do a good job rubbing it in and therefore it doesn't work well.  

FLO:  Why did you start this company?

Joshua:  It was never our intention to start an all natural, organic and toxin free deodorant company, but when people started trying the deodorant Margaux made for me we kinda got forced into this role.  Everyday more and more people asked for it and we couldn't ignore them.  Then the local news did a story on us, then the national news, and before we knew it, we were growing like crazy.  As of late we were contacted by the Golden Globes, Oscars, and MTV Music awards to be featured in a private gift bag for all the Nominees and winners.  

So the short answer is, we started it because I got sick and grew it because we fell in love with the mission and people.  

FLO:  How has business been to date?  

Joshua:  We look at everything we do as a journey.  Everyday poses new challenges and successes. There were times early on that we almost went bankrupt a couple of times due to a couple technical errors where we lost a few thousand customers billing info overnight.  But that is all part of building a legacy and following a dream.  

Because we want to provide nothing but the best in terms of product and service, we know that things will progressively get better every quarter.  Mind you there are always ups and downs and so long as the ups outweigh the downs you will always win.  

I believe that we do have an amazing product and I don't say that easily.  I say that because of how much we've invested into it being the best.  Our belief is so strong that we're the only company to offer a 90 Day No Questions Guarantee.  Even if the jar is empty and you're short $6 one month, we will still refund you with no Questions or hassles.  

FLO:  What are the future plans for “The Best Deodorant in the World” as a company?

Joshua:  The future is always bright and we always keep our eyes open for new opportunity.  We have two new products being released in the next few months that have been in the formulation lab for a while.  One is a Body butter which we just released and have made 1,000 units available.  

I hope you enjoyed the interview with Joshua.  Please let us know if you have any questions or comments.  Be sure to check them out at, and don't forget to use your "flo10" discount code.

Take care,


October 20, 2014

FLO Cycling - Order 16 - All the Details

Order 16 - All of the Details!

It's official!  Order 16 will begin Thursday, October 23rd at 10:00am PDT.  We will be selling FLO 30s, 60s, 90s, DISCS and FLO 30 rims. 

Every wheel purchased within the first hour will receive a FREE Silca Valve Extender (FLO 60's and 90's) or a free Continental tube (FLO 30's and DISCS).  Please read the details below for "General Information" and FAQ about Order 16.  We can't thank you enough for your support and patience.   

General Information
  • Order 16 begins October 23, 2014 at 10:00am PDT.  Access the store here.  You will need a store account to checkout.  We recommend creating your account here before the order starts to save time.
  • On October 23, 2014 the "Store" page will feature a countdown timer.  When it hits 00:00:00:00 refresh your page to begin shopping.
  • 700 wheels will be available during Order 16.  
  • We will have FLO 30s, 60s, 90s, DISCS and FLO 30 rims available.  
  • Wheels are estimated to ship by November 5th.  
  • There are currently 949 people signed up for Order 16.    
  • All sales are on a first-come-first-serve basis.  We are working hard to eventually have stock.  For more information, please read this blog article.
  • Orders tend to sell out quickly.  All 2014 Orders have sold out in less then one hour and popular wheels can go in under 5 minutes.  We suggest being online at 9:55am PDT if you are interested in buying wheels.  Please know there is no pressure to buy, we just want to be honest.
  • Order 17 is scheduled to take place in early December 2014 and is estimated to have approximately 700 wheels.
  • You are not guaranteed a wheel when adding it to the cart.  You must check out to confirm your order.  
  • International shipping rates to some countries are quoted very high in our shopping cart.  This is because a bug exists in the API.  We are not able to change this.  We recommend checking out and we will issue a refund after we process the order.  Shipping rates never exceed $115 for two wheels though you may see rates as high as $700.  Import tax/duty/VAT is the responsibility of the buyer.  We are sorry for the trouble.  If we could fix it we would.
Questions About Order 16

Q1.  How and where do I place my order?

A1.  The store opens at 10:00am PDT.  On the morning of the order, the store page will have a count down timer on it.  When the count down timer hits 00:00:00:00, refresh your page to access the store and begin shopping!

Note*  You will need to create an account to shop in our online store.  We highly recommend creating an account before next Thursday to save time during Order 16.  You can create your account here.  

Q2.  Do we have live up to date inventory on our site?

A2.  That’s sort of a yes and no question.  When you select the product you will see how many are available under the “Bearings or Bearing/Build” pull down menus (The “Sticker Color” pull down does not show how many wheels are in stock.).  If there is one left and you add it to your cart it does not mean you have secured the wheel.  You must make it all the way through the cart before the wheel is yours.  If someone else has bought the wheel in that amount of time, you will receive an out of stock warning when you hit the confirm order button.

Q3.  My page is really slow.  What should I do?  (We hope this doesn’t happen!)

A3.  We have done all we can to beef up the server to prevent crashing.  That said there are no guarantees.  When you click to add a wheel to your cart it may take a second or two to load.  Please do NOT hit the "Add to Cart" button multiple times.  If you do you will add more then one wheel to your shopping cart.  If there are any technical difficulties during the sale, please be patient, we will be working to correct them as soon as humanly possible.  If you page is slow after hitting “confirm order” PLEASE DO NOT HIT REFRESH or your card may be charged twice.  If you do hit refresh by mistake and are double charged, please let us know and we will be sure to refund your second order.

Q4.  About the Silca Valve Extenders and Continental Tubes?

A4.  A FREE Silca Valve extender will be given for each FLO 60 and 90 and a free tube will be given for each FLO 30 and FLO DISC.  Please see the pictures below. 

Q5.  When will the wheels ship to me?

A5.  Wheels are estimated to ship by November 5th.

Q6.  How much are ceramic bearings?

A6.  Ceramic wheels are an additional $100 per wheel.  Ceramic bearings support our Bike for a Kid Program and have excellent durability.  Learn more about our Bike for a Kid Program.

Q7.  Do you offer Shimano 11 speed hub bodies?

A7.  All of our wheels ship with 9/10/11 speed compatible hub bodies.  The wheels also ship with 10 speed spacers for people running 9 or 10 speed cassettes.

Q8.  What payment methods do you accept?

A8.  We accept Visa, MasterCard, American Express and Discover.  We do not accept PayPal.

We hope that this answers your questions about the upcoming pre-order.  If we have left anything out please let us know.

Thanks again for your patience and support.

Take care,

Jon and Chris

September 27, 2014

FLO Cycling - Getting Started with your FLO Wheels

Getting Started with your FLO Wheels

To help you get started with your new FLO wheels we have put together an Education Video Series that features 12 videos.  We hope you find these videos helpful.  If you have any questions about your new wheels or the videos below, please let us know.  Enjoy every mile on your new FLO wheels.

Take care,

Jon and Chris

How to Install a Rim Strip

How to Install a Silca Valve Extender

How to Install a Clincher Tire

How to Remove a Cassette

How to Install a Cassette

How to Install a Front Wheel

Horizontal vs. Vertical Dropouts

How to Install a Rear Wheel in Vertical Dropouts

How to Install a Rear Wheel in Horizontal Dropouts

How to Install a Freehub

Hub Maintenance

How to True a FLO Wheel